Givelify, the most trusted digital giving platform, along with its powerful donation management system has become the fastest growing technology for advancing generosity in the world — instantly connecting people to their heart’s impulse to do good. Being part of the small rebrand team in-house, our challenge was to create a strategic and visual identity that enables it to stand out in the market. To capture the essence of our mission, we reimagined our logo with a heart right at its center. Love, compassion, and caring are what drive both our dedicated giving partners and our generous givers. The rebrand project includes redesigning the brand identity, establishing a new visual system, improving the UI/UX for the mobile giving app and donation management platform.